Dentist and Medical Marketing
Healthcare marketing is a decision that should be made wisely— it can define the path to success to spell a doom day for the medical practitioners or healthcare facilities. Patients are constantly seeking for improved healthcare services, on the flip
Five things for pharma marketers to know: Wednesday, July 20, 2016 – Medical Marketing and Media

Medical Marketing and Media

Five things for pharma marketers to know: Wednesday, July 20, 2016
Medical Marketing and Media
1. Drug and device companies kicked in about $694 million in support for continuing medical education in 2015, a 4.2% increase over 2014's contribution, according to data released Tuesday by the Accreditation Council for Continuing Medical Education.

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Cancer detection tool among projects chosen for Publicis90 initiative – Medical Marketing and Media

Medical Marketing and Media

Cancer detection tool among projects chosen for Publicis90 initiative
Medical Marketing and Media
Publicis90 initiative The 90 businesses were invited to Viva Technology, the event launched by Maurice Lévy, left, and Groupe Les Echos' Francis Morel. The French developer of a bot messaging platform and Israeli startups seeking to detect skin cancer

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Five things for pharma marketers to know: Wednesday, June 29, 2016 – Medical Marketing and Media

Medical Marketing and Media

Five things for pharma marketers to know: Wednesday, June 29, 2016
Medical Marketing and Media
1. The FDA approved Gilead Sciences' Epclusa, the first treatment for hepatitis C that spans all genotypes of the virus. The new drug is priced at $74,760 for 12 weeks of treatment. (Bloomberg). 2. An FDA advisory panel voted 12-to-11 that Jardiance, …

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Five things for pharma marketers to know: Tuesday, June 21, 2016 – Medical Marketing and Media

Medical Marketing and Media

Five things for pharma marketers to know: Tuesday, June 21, 2016
Medical Marketing and Media
1. Cancer doctors are pushing pediatricians to use the HPV vaccine, saying it could help prevent tens of thousands of cancer cases. Oncologists want to rebrand the vaccine, highlighting its usefulness in cancer prevention. (WaPo). 2. GlaxoSmithKline

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Five things for pharma marketers to know: Friday, June 3, 2016 – Medical Marketing and Media

Medical Marketing and Media

Five things for pharma marketers to know: Friday, June 3, 2016
Medical Marketing and Media
1. Generic drugmakers are developing pricing strategies as they prepare to launch generic versions of GlaxoSmithKline's Advair asthma inhaler. “Nobody wants to kill the market," Rajiv Malik, president of Mylan, one of the pharma companies planning to

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Klick opens NY office with slew of agency ‘rock stars’ – Medical Marketing and Media

Medical Marketing and Media

Klick opens NY office with slew of agency 'rock stars'
Medical Marketing and Media
Toronto-based independent Klick Health is no longer an exclusively out-of-town agency. Effective today, New York office of Klick has officially opened for business, the agency is expected to announce. The office, which currently houses 30 people with

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Five things for pharma marketers to know: Wednesday, May 25, 2016 – Medical Marketing and Media

Medical Marketing and Media

Five things for pharma marketers to know: Wednesday, May 25, 2016
Medical Marketing and Media
1. Millions of people are taking antidepressants to treat conditions other than depression, according to a new study. Roughly 55% of prescriptions were written to treat depression, while 45% were used to treat conditions such as anxiety disorder

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