How Direct Marketing Must Adapt in Today’s Healthcare System – Medical Marketing and Media

Medical Marketing and Media

How Direct Marketing Must Adapt in Today's Healthcare System
Medical Marketing and Media
As patients, consumers face tough decisions as healthcare morphs into a retail-based direct marketplace. Navigating the complexities of both how, when and where medical care is delivered and drugs are prescribed is difficult. Combine this with the …

J&J prepares to defend Remicade market share – Medical Marketing and Media

Medical Marketing and Media

J&J prepares to defend Remicade market share
Medical Marketing and Media
Log in | Register. Medical Marketing & Media · Home · News · Digital · Consumer · Legal/Regulatory · Data/Analytics · Pharmaceutical · Agency · Campaigns · Clinical Updates · Managed Markets · Media …
Pharmalot.. Pharmalittle.. Good Morning: We're Catching up on Celgene, J&J Wall Street Journal (blog)

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Steady Leadership, Focus on Infrastructure Expected from the FDA’s “Acting” Head – Medical Marketing and Media

Medical Marketing and Media

Steady Leadership, Focus on Infrastructure Expected from the FDA's "Acting" Head
Medical Marketing and Media
With the Obama Administration starting to wind down, agency heads are being replaced by “acting” heads, especially in positions that require Senate confirmation. At a recent meeting of the heads of the major agencies within the Department of Health and …